In the last few years, Instagram has become the most popular social media platform. With over 800 million active users per month, it is a great tool for celebrities to reach out to their fans. On the other hand, the platform gives us the opportunity to get a sneak-peek into the lifestyles of our favorite celebrities. Sometimes, we even feel like we are part of their everyday life. But, the A-listers also make hefty paychecks out of collaborations and sponsorships. Depending on the followers’ number, the stars can pocket anywhere between $2,000 and $1 million for a single post. Without further ado, let me introduce you to the most followed celebrities on Instagram.
30. David Beckham
David Beckham joined Instagram in 2015, on his 40th birthday, posting a topless picture. The former football star immediately gained 800,000 followers. Now, he has 44.6 million fans who follow his daily activities. Apart from his attractive selfies and shots, Beckham is known for posting the most adorable family pictures. He also shares a lot of #tbt moments from his glorious football days.
29. Shakira
Shakira charms her way into the hearts of every one of her 43.9 million followers through her sincere ‘grams. The singer regularly speaks to her fans to announce her next tours and performances. She also keeps them posted on her rehearsals and BTS moments, and treat them with some professional sexy snaps.
28.Vin Diesel
The famous actor has racked 46.1 million followers that make him one of the most followed celebrities on Instagram. He shares a lot of things with his fans. From selfies and tributes to Paul Walker, to event shots and promotional material, Diesel surely knows how to keep his followers engaged.
27. Zendaya
The American actress and singer currently has 46.2 million Instagram followers. The former Disney star keeps her fans posted whether it’s about filming her show, working on some new music piece, or designing a shoe line. She isn’t afraid to show all of her sides on the social media platform and her followers can often relate to her.
26. Justin Timberlake
Justin Timberlake joined the most popular social media platform in 2014. But, for a short period of time, he has accumulated a significant number of 47.5 followers. From performing clips to loving anniversary messages aimed at his wife and cute pictures of his baby son, the pop singer is engaging with his fans on a daily base.
25. The Ellen Show
The Ellen DeGeneres’ show account has a total of 49.9 million followers. The account is a true mood booster where the comedian posts funny pictures, parodies, and video parts of her show. Recently, her Instagram account got even more attention thanks to it becoming the first person followed by Beyonce.
24. FC Barcelona
With 53.5 million followers, the account of FC Barcelona is 24th on the most Instagram followers in 2017 list. The Spanish club managed to build an engaged fan base which helps in expanding their brand and monetizing their image. Barca has held the number one sports team on social media up until this year.
23. FC Real Madrid
Having won the most Champion League titles and becoming the most recognizable brand worldwide, Real Madrid is also one of the most followed football clubs on social media. Only on Instagram, they have 54.2 million of loyal fans and supporters.
22. Kevin Hart
The comedian has gained a stable fan base and 55.1 million followers on Instagram. Currently, he’s the 22nd star with most followers on Instagram. Hart noted a rise in popularity establishing himself as one of the best comedians worldwide. Apart from sharing parts of his stand-up shows and announcements of his next ones, he also lets his fans with a sneak-peak into his family life.
21. Victoria’s Secret
Victoria’s Secret account has raised to become one of the most popular brands on Instagram with 58.1 million followers. There, you can find information about upcoming products and events, but you can also get to know the models and be part of their everyday life.
20. Rihanna
The Bad Gal has amassed 58.8 million followers. She really gets personal on Instagram, enabling the fans to see how her real life looks like. From backstage videos and fan art, to bikini snaps and photos with her friends, the singer doesn’t hold back anything.
The eldest and the least Instagram popular Kardashian sister still has an impressive followers number of 59.7 million. She remains one of the strong Instagram influencers who pocket approximately $250,000 for a sponsored post. Apart from digital advertising, the KUWTK star often shares fashion inspiration and family photos.
18. Demi Lovato
The singer is known for her struggle with mental health. That is why she often advocates self-love to her 63.6 million followers on Instagram. Lovato gets personal on the social network, sharing pictures of her everyday life, while also maintaining her brand image and keeping her fans posted about her work.
17. Katy Perry
She’s the 17th star with most followers on Instagram. The ‘Roar’ singer shares her colorful world with 68.2 million fans. You can find a wide diversity on her account from political endorsements and off stage photos, to performing videos and music teasers.
16. Khloe Kardashian
Khloe is also one of the celebrities with the most Instagram followers. The reality star gained a lot of them thanks to her utmost gym-inspirational photos and videos. Khloe is all about fitness and clean eating and often shares tips on how to transform your body. She also uses this platform to promote her jeans brand and other sponsorships to the 70.4 million fans that follow her.
15. Jennifer Lopez
JLo shares her adorable family and friends photos and some sexy fashion editorials with 70.9 Instagram followers. She often posts videos of her performances, as well as some totally-in-love pictures with her latest beau, Alex Rodriguez.
14. Miley Cyrus
Miley Cyrus’ Instagram account is an example of diversity. The young singer shares the ‘best of both worlds’ with her 73.5 fans who are clearly engaged on everything Miley posts. Mostly, she shares her newest work but also posts some cute pictures of her everyday life, including some with Liam Hemsworth and her father.
13. Nicki Minaj
The controversial singer really loves to show off her curves. She is the 11th celebrity with most Instagram followers – 84.7 million. Nicki’s account is all about her and her extravagant style, both on and off stage.
12. Lionel Messi
When you are one of the greatest footballers of all times, it’s natural to have an army of followers; to be more exact – 84.7 million of them. The football wizard shares his achievements and on-court pictures, but also some adorable family moments.
11. Neymar
The young Brazilian beats Messi when it comes to social media followers. On Instagram, he has 85.5 fans who keep an eye on his daily life. It seems that Neymar is really appealing to the younger crowd. He often posts some candid videos and pictures of him and his teammates, as well as his glamorous life and nights out.
10. Kendall Jenner
Kendall Jenner took the modeling world by storm and Instagram definitely helped her on her way to the top. Today, she is one of the top influencers and the world’s best models. Back in 2015, she had the most liked Instagram picture with 2.6 million likes. She often shares her glam pictures to her 85.5 million loyal army and makes approximately $400,000 per one sponsored post.
Justin Bieber still holds his reputation for a global sensation. The singer has 94.9 million followers at the moment. He shares pictures of his super toned body, some funny images and memes, as well as videos from his latest shows.
8. Dwayne Johnson
The Rock is currently crushing Hollywood. The wrestler-turned-actor is doing a great job of promoting his image through social media platforms. On Instagram, he has 97.2 million followers. Johnson engages with his fans in an honest and authentic way, providing BTS pictures and charming family and pet shots.
7. Kylie Jenner
The selfie queen is the 7th celebrity with most Instagram followers in 2017. The young business mogul and reality star shares her glamorous world with 100 million loyal followers. She usually shows her curves in some attractive shots or promotes her cosmetics brand.The youngest Kardashian-Jenner member showcases some family pictures now and then.
6. Taylor Swift
Former holder of the celebrity with the most Instagram followers title, the pop singer now has 105 million of them. Recently, she deleted her online presence, including her Instagram account. This was a part of her marketing for the release of her album ‘Reputation’, which proved to be the right move.
The biggest reality star also has 105 million followers. Kim has one of the most glamorous accounts on Instagram. She regularly shares pictures of her curvaceous body on fancy vacations and exclusive events. Apart from her glam and fashion shots, you can keep up with Kim’s sweet family life with Kanye, North, and Saint West.
4. Beyonce
Instagram is the primary social media platform for Queen B. She uses her account to create a mystical and intriguing image of her brand. No matter whether it’s an announcement for her upcoming music works or some major family milestone, Beyonce always leaves her 109 million followers wanting more. Earlier this year, she broke the Internet with her pregnancy announcement picture, which became undoubtedly the most liked one in the Instagram history.
3. Ariana Grande
The singer accumulated 116 million followers sharing pictures and videos from her tours and backstage moments. She lets her fans in into her glam world posting pictures more frequently than any other star. When she’s not posting performance material, Ariana keeps it real and her refreshing approach makes her the third most followed person on Instagram in 2017.
Maybe it’s debatable who is the best footballer in the world, but it’s certain that Ronaldo is a real social media King. Currently, he is the most followed footballer with 117 million fans. His account is a mixture of selfies, modeling pictures, training videos, and adorable family pictures. He also used the platform to announce his daughter’s birth with a picture that gained 9.5 million likes.
1. Selena Gomez
Selena Gomez is officially the celebrity with the most Instagram followers. The singer/actress had somewhat of a difficult past with social media. At some point, she felt overwhelmed and she even took a hiatus due to some mental health issues. Today, she has 131 million followers. The reason behind the madness over Selena’s Instagram is the fact that the pop princess gives the most adorable sneak-peaks into her life. Her feed is a combination of professional pictures, selfies, BTS shots, and rare romantic moments – and her fans seem to go crazy over this.
I hope that you had fun discovering the most followed celebrities on Instagram. At this point, it’s safe to say that this social media platform is a must for keeping a brand alive and making a self-promotion. From the tropical destinations they’re visiting and new fashion moments, to an official announcement of important life events – the stars make themselves more relatable and approachable through Instagram. And that’s why we love it, too!
